Head of marketing

JBW Soft - an IT company that has been on the worldwide market for more than 8 years. From a small company, consisting of 10 people, we have grown into a team of more than 200 professionals. We provide our clients with a full range of services from development to advancement.Our specialists are energetic, young and creative people with high level of professionalism and experience. All of them are ready to share it with you and grow professionally together.We believe that an excellent team is a key to success. Therefore, we establish favorable conditions for the development of talents and skills of our employees. We are looking for an experienced Head of Marketing to oversee all marketing operations of the project and develop its marketing strategy and vision. You will manage omnichannel marketing processes and liaise with other departments to achieve business goals and take your product to the next level. The goal is to ensure marketing efforts are successful and the product outperforms the competition.

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Requirements:

At least 4 years of experience in Digital Marketing
Experience in hiring, motivating and managing of marketing teams
Ability to develop advertising strategies for all Marketing teams, including Digital, Communications, and Production
Clear understanding of marketing and product metrics (CAC, LTV, ROMI, CR) and the ability to define & calculate success metrics of the product
ROI-centered marketing approach that manifests in making data-driven decisions utilizing AB testing, User Testing, Mobile App & Web Analytics, Market Research, Competitor Analysis
Successful cases of user acquisition across various traffic sources and advertising channels like SEO, Email, PPC (Google Ads, Microsoft Advertising), SMM & Facebook Ads, Affiliate Marketing
Proficiency in UX, Sales Funnels, traffic acquisition, and retention trends
Experience in managing the marketing budget across many advertising channels
Awareness of the market trends and management of the market research for the project
Upper-intermediate English or higher

Also, we want our candidate to be:

A leader with both creative and analytical capabilities
Detail-oriented and organized, with superb multitasking abilities
A problem-solver with a systematic approach to work who can keep everything in focus
Ready to learn from mistakes and quickly fix them

Duties:

Make strategically important and crucial decisions, bear the responsibility for your actions
Work with a large amount of data in several analytical platforms, build hypotheses to improve performance and conduct tests to validate them
Analyze consumer behavior and identify buyer personas
Meet KPI for conversion rate, retention, revenue, ROI, and other metrics
Plan advertising budgets across many advertising channels
Benchmarking: market & competitor research, niche & product analysis, monitoring of new trends, setting additional product requirements if needed
Lead and manage teams, take part in staffing decisions.

We offer:

Office within walking distance from the metro
Flexible schedule (starting from 9 to 11 am, 8-hour workday)100%
Compensation of gym
Medical insurance
Paid sick leaves and 20 paid vacation days
Corporate English courses, professional development courses
Free daily lunches and unlimited cofee/tea/milk
Corporate library.

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