Head of marketing

Requirements:

• At least 4 years of experience in Digital Marketing
• Experience in hiring, motivating and managing of marketing teams
• Ability to develop advertising strategies for all Marketing teams, including Digital, Communications, and Production
• Clear understanding of marketing and product metrics (CAC, LTV, ROMI, CR) and the ability to define & calculate success metrics of the product
• ROI-centered marketing approach that manifests in making data-driven decisions utilizing AB testing, User Testing, Mobile App & Web Analytics, Market Research, Competitor Analysis
• Successful cases of user acquisition across various traffic sources and advertising channels like SEO, Email, PPC (Google Ads, Microsoft Advertising), SMM & Facebook Ads, Affiliate Marketing
• Proficiency in UX, Sales Funnels, traffic acquisition, and retention trends
• Experience in managing the marketing budget across many advertising channels
• Awareness of the market trends and management of the market research for the project
• Upper-intermediate English or higher

Also, we want our candidate to be:

• A leader with both creative and analytical capabilities
• Detail-oriented and organized, with superb multitasking abilities
• A problem-solver with a systematic approach to work who can keep everything in focus
• Ready to learn from mistakes and quickly fix them

Duties:

• Make strategically important and crucial decisions, bear the responsibility for your actions
• Work with a large amount of data in several analytical platforms, build hypotheses to improve performance and conduct tests to validate them
• Analyze consumer behavior and identify buyer personas
• Meet KPI for conversion rate, retention, revenue, ROI, and other metrics
• Plan advertising budgets across many advertising channels
• Benchmarking: market & competitor research, niche & product analysis, monitoring of new trends, setting additional product requirements if needed
• Lead and manage teams, take part in staffing decisions.

We offer:

• Important role with great responsibility and ability to prove yourself as the owner of the product
• Ability to implement ideas and be proud of yourself as a professional, of your team and your product in general
• Competitive salary and social package
• Comfortable and cozy workspace with a nice view
• A fun, friendly, and fast-paced working environment
• Free launches, coffee, tea, etc.
• Full sport compensation
• Corporate medical insurance